ColumbiaCare is a parent company that manages multiple cannabis brands. I was the Art Director on their brand and ultimately went on to art direct their production which resulted in 150 assets across four brands with completely unique looks.
The brands consisted of:
- Seed & Strain, an outdoor brand for people who like to smoke in nature
- Classix, a retro brand with an 60s-80s music style
- Amber, a clean and natural resin brand with skincare vibes
- Triple Seven, a trendy brand with a rainbow color palette
Scope
- Marketing
- Photography
- Social media
Project Outcome
Unique Looks
Each brand required unique mood boards, props, backdrops, lighting to create beautiful vignettes for each brand’s cohorts.
Beautiful Images
The stress of juggling four different brands with unique props and products that were regulated and limited was all worth the outcome. The images we captured are beautiful and I’m proud to say I art directed this shoot.